TRNDSET shows you what people in the Nordics post, watch and engage with on social media. You ask a question in plain language. You get an answer built on real posts, with the sources behind every claim.
You can also have answers emailed to you on a schedule, browse the posts yourself, and save what you find.
What you see in the menu depends on your plan. If a feature isn’t in your menu, it isn’t part of your plan.
Public posts from four kinds of accounts: creators, businesses and brands, publishers and media, and civil society (organisations and public voices). We never see private accounts or private messages.
The app’s menus and buttons are in English. You can ask the Insights Assistant in Danish, Norwegian, Swedish, Finnish or English. It answers in the language you write in.
It’s where you ask TRNDSET questions, the way you’d ask a well-read colleague. For example: “Which beauty trends are growing in Sweden?” or “How did people react to our competitor’s launch?”
The Assistant searches millions of Nordic posts and answers with text, numbers, charts, top posts and leading creators. Every claim shows its sources. Open it from Insights Assistant → New conversation in the menu.
We’re still improving the Insights Assistant every week. Some answers may be better than others. Tell us when one misses the mark (see Help and support).
Include three things:
Not sure where to start? Click one of the suggested questions on the start screen. You can replay the short intro tour any time from Help & Support → Insights Assistant tour.
Yes. Use the filters under the question box:
Click Reset to clear both. The Assistant looks back at most 3 months. To look further back, use the Feed.
From posts in TRNDSET’s own data, not from general knowledge or a web search. Sometimes the Assistant adds background from trusted Nordic news and trade media, but only to explain something the posts already show.
Click sources on any part of an answer to see the posts, creators and articles behind it. Click View all posts in Feed to see every post that supports the claim.
Check them the same way you’d check a colleague’s work: open the sources. Every number links to the posts it came from.
When the data is thin, the Assistant tells you with a card saying it’s unsure, rather than guessing. Some parts of an answer also have a Why this result? link that explains how it was reached. Like all AI, it can make mistakes, so use your own judgement before acting on an answer.
If your question can be read in several ways, the Assistant asks up to three short questions first. That way it answers what you actually meant.
Up to three follow-up questions that dig deeper. Click one to send it, or click the pencil to change it first. The Assistant remembers the conversation, so you can keep asking without repeating yourself.
It depends on the question. You can follow each step on screen, for example “Searching posts” and “Verifying claims”. To stop an answer, click the square stop button. If something goes wrong, click Retry.
Under Insights Assistant → Conversations. You can search them, open them and continue where you left off, or delete them. Only you can see your conversations.
An Agent asks the Insights Assistant the same question for you on a schedule, and emails you the answer. Use it to keep an eye on a topic, a competitor or a category without remembering to check.
There are two ways:
Then fill in:
Click Create agent. The Agent keeps the time period and language you had chosen in the Assistant.
You pick the time in half-hour steps (09:00 by default) and your time zone.
The subject line is “Agent report:” followed by the Agent’s title. The email gives a short summary with the key points. Click View full report to see the whole answer, with charts and sources, in TRNDSET.
Go to Insights Assistant → Agents and click Edit on the Agent. You can change the title, question, schedule and recipients, then click Save changes.
Only the person who created an Agent can change it.
Open the Agent. Under Agent runs you’ll find its last 10 reports. The page also shows when the next report is due.
Yes, in the Insights Assistant. Ask it to compare, for example “Compare Lumene and Maybelline on TikTok” or “@creatorA vs @creatorB”. You get the comparison as cards, with sources.
Up to five brands, topics or hashtags. Creators are compared two at a time.
Five cards:
Click Why this result? on a card to see how it was measured.
Number of posts, views and engagement for each, how they developed over the period, and which one leads on volume and on efficiency. If you include several platforms, you also get a breakdown per platform.
A creator needs at least 3 posts in the chosen period before we compare them. Choose a longer period, or compare someone who posts more often.
Yes. Set up an Agent with your comparison question, and you’ll get it by email every week or month.
The Feed is where you browse the posts themselves, from all platforms in one place. Use it to find inspiration, check what’s behind an answer, or see what a creator or brand has posted.
Type a word, a product, a brand or a creator’s name in the Search posts box. You can then sort by Relevance to see the best matches first.
By Newest (the default), Oldest, most or least engagement, or most or least impressions.
Each post shows its likes, comments, shares and views. A number with a “~” in front is an estimate. Click a post to open it on the platform.
Click sources on the answer, then View all posts in Feed. The Feed shows only the posts that support the answer. Click Back to conversation to return, or Back to full feed to browse everything.
A Collection is a moodboard built from data. Save posts, creators and content ideas in one place, for example for a campaign, a client pitch or a season. Keep it to yourself, share it with your company, or send a link to someone outside TRNDSET.
Enterprise and Agency. On Essential and Professional you can see the Collections page, but you can’t create a Collection. To get Collections, upgrade under Settings → Plan & Billing.
Go to Collections and click Add new collection. Then fill in:
Click the star on a post, creator or content idea. Choose the Collection in Save to Collection, and it’s added.
Open the Collection, find the item and click Remove.
Open the Collection and make sure Make collection sharable is on. Then click Copy link or Share. People with the link can look but can’t change anything. Only the person who created a Collection can change who sees it.
On the Collections page, use Search collections… or the buttons All, Company, Personal and Managed.
With your email and password, or click Continue with Google or Continue with Microsoft if your work account uses one of them.
On the login page, click Forgot your password? and enter your email. We’ll send you a link to choose a new password.
Change your name under Settings → Your profile, then click Update Profile. Your email can’t be changed in the app. Email [email protected] and we’ll help.
Go to Settings → Team and click Invite team member. Enter their details and choose a role. They’ll get an email titled “You have been invited to TRNDSET”.
An invitation is valid for 30 days. If it runs out, click Resend Invitation. Only admins and the owner can invite people.
Invitations that haven’t been accepted yet also count. Need more? Upgrade your plan or contact us.
Go to Settings → Team, find the person and click remove. Confirm with Remove Member. They lose access straight away.
Agency accounts have Settings → Agency Control. There you can invite client companies, see their plans and users, and choose which features each client has. Switch between clients from the menu.
Enter it on the payment page when you sign up or choose a plan.
The owner and admins. They’ll find everything under Settings → Plan & Billing.
Go to Settings → Plan & Billing and click Manage plan. Choose Monthly or Yearly (yearly saves 20%), then click Upgrade, Downgrade or Switch to yearly billing.
The change happens straight away, and the price is adjusted for the rest of the billing period. If your team or Collections are bigger than the new plan allows, you’ll be asked to make room before you can downgrade.
Under Settings → Plan & Billing → Billing history. Click Download pdf next to an invoice. The page also shows your next payment date and amount.
Go to Settings → Plan & Billing and click Manage Billing. This opens our secure payment page, where you can update your card, address and billing email.
Go to Settings → Plan & Billing, click Manage Billing and cancel your subscription there. You keep access until the end of the period you’ve paid for. The Plan & Billing page shows the date.
On an Enterprise or Agency agreement? Contact your account manager or [email protected].
TRNDSET pauses your access until the payment goes through. The owner or an admin can update the card under Settings → Plan & Billing → Manage Billing. Members will see a message asking them to contact one of them.
Your company has more users or Collections than your plan allows, usually after a downgrade. Remove some users or Collections, or upgrade your plan. The page shows the buttons to do either.
Click Help & Support in the menu. From there you can contact us, book an onboarding session or replay the Insights Assistant tour. You can also email [email protected], or click Email support at the top of this page.
Yes. Open Help & Support and click Book an onboarding session to pick a time that suits you.
Go to Feature Request in the menu and click Request Feature. Describe your idea and click Submit feature request. You can also vote for ideas from other users. We read every one.