The goal is to give you an AI-driven assistant that empowers a marketing team to quickly produce fresh content and stay ahead of current trends. This way, you’re no longer dependent on having that “social media trend expert” on staff, and you’ll ensure that your knowledge base isn’t limited to what a single individual knows.
Based on your niche, we create a sub community of creators within that niche. After that we let our media AI do the magic.
The AI sees, listens and reads everything the creators post and identifies how many likes and views they get on their content.
Based on all this data, the AI helps us:
This means that every time a new trend emerges whether it's a brand new product, a new topic or a new brand you don’t know about, the AI will explain to you what it's about.
All recommendations and text are AI-generated. AI is great at coming up with ideas and insights, but humans like you bring the context, creativity, and common sense to ensure everything makes sense, stays accurate, and feels relatable. Plus, let’s face it—sometimes AI can go a bit... off script! 😊
Click on “Trends” in the menu to the left. It’s that simple.
Trends are divided into “Topics”, “Products” and “Brands”.
“Topics” are broader thematics within a Sub Community. E.g. “Natural Beauty Techniques”, “Plant-based Cooking” or “Cliff Diving”
“Brands” are … you guessed it, brands like Sephora, Dr. Oetker or Red Bull.
“Producst” are … well products, like a concealer, pizza or energy drink.
If a trend has the 🔥-icon it’s catching everyone’s attention, with many creators talking about it.
It’s determined by how quickly it’s racking up likes and views
If a trend has the 👀-icon it could be the next big thing sooner than you expect, and you need to keep your eyes on it.
We track its potential by analyzing how quickly it’s gaining likes and views.
From the “Trend” page, select a trend, then click “Inspiration”. This will take you to the section of a trend-page (“Topic”, “Product” or “Brand”) where you might find some inspiration to be creative with your next piece of content.
We help you understand how emojis, music and hashtags are used in a trend to connect more deeply with the audience.
Our AI explains the success behind each trend's top content, helping you learn from the best and improve your own content strategy.
We show you the overall top themes within a trend.
By a click of a button, you can get inspiration for new content for a specific theme within a trend.
We help you write a captivating caption text and suggest an image prompt you can work with in your favorite image tool.
Sub Communities are a group of creators that drive trends, conversations and are social opinion leaders in the areas of your business interest. The community is put together in close collaboration with you and are adjusted over time by yourself, our AI, or us - or all three.
From the “Settings” page, navigate to the “Sub Communities” tab. Then click on the desired Sub Community you are interested in. Here you can see a list of creators in the selected sub community. You can also see what platforms they are active on.
Only you. All custom communities you have on your license can only be viewed by you and your team.
Every creator you add to your community is benefitting you alone. We don’t copy creators you put into your community to your competitors' communities. It’s yours!
From the “Settings” page, navigate to the “Sub Communities” tab. Then click on the desired Sub Community you are interested in.
Click “Add Creator”. Then paste in a URL to their social media profile. We currently support TikTok, Instagram and YouTube.
You can add as many creators as your licence supports.
As of now you can’t create a new Sub Community yourself. Please write to [email protected] and we will help you create an extra one. It can be empty so you can populate it yourself, or we can help you do it.
From the “Settings” page, navigate to the “Your Profile” tab. Under “Update your profile,” you’ll see a field labeled “Name.” Enter your new display name in that field and click Update user.
In the “Your Profile” tab on the “Settings” page, look for the “Change your password” section. Type your desired new password into the provided field and then click Update user. Once confirmed, you’ll be able to log in using your new password.
On the “Team” tab of the “Settings” page, click the Invite team member button in the top-right corner. You will then be prompted to enter the new team member’s details. Upon confirmation, an invitation will be sent to them via email.
You can invite as many as agreed to in your license. On the “Team” tab of the “Settings” page, you'll see how many invites remain. For instance, if it says “You still have 13 invites left,” it means you can invite 13 more individuals before reaching the cap.
In the “Team” tab of the “Settings” page, find the user you’d like to remove from the listed table. On the far right side, click Remove next to their name. This will immediately revoke their access.
You can be a “Member” or an “Administrator”. A “Member” can see the trends in all the sub communities you have access to. An administrator can also edit the creators in a community and give access to or revoke access to the platform for their team.