TRNDSET

Social media researchin minutes, not weeks.Every answer shows its sources.

SwedenDenmarkNorwayFinland

Ask about any trend, brand or creator. You get a clear answer in seconds, built on millions of real Nordic posts.

Marketer checking social media trends on her phone at a café
Hands scrolling a social media feed on a smartphone
TRNDSET
Are snack plates a fading trend?
ANSWER
No. Snack plates have grown into a wider lifestyle trend. They average 2.5K engagements per post, against 1.8K for similar snack content.
12 sources
Used by teams at
Aller MediaOTWIKEABloom OsloVisit Vadehavet
What you get

Three social media research tools, built on the same data

Runs on its own

Automatic Agent

It watches the topics you care about and sends you a finished report every week. You don't have to remember to check.

Weekly reportMONDAY 08:00
01Barrier care overtakes exfoliation+44%
02Pharmacy brands hit the FYP+31%
03Glass skin loses steam−17%
04Refill packaging mentioned twice as often+22%
With sources

Insights Assistant

Ask the Insights Assistant about any trend, brand or creator. It answers like a well-read colleague, and shows where each number comes from.

Who is winning in plant-based right now?

Three brands, one format. Recipe videos under 15 seconds get 61% of the engagement.

942 postsDK · 30dsources ↗
Ask about a trend, a brand, a creator…
All platforms

Inspiration Feed

One feed with the posts that matter to your category, from TikTok, Instagram and YouTube. Less scrolling, more ideas.

TikTokInstagramYouTubeTWITCHDK · 7d
For agencies

Less "what's trending", more "what should this client do next"

Every client has their own brand, audience and content pillars. A trend that works for one can fall flat for another. TRNDSET shows which trends fit which client, in one place your whole team can use.

Compare each client with their competitors
Turn insights into advice your client can act on
Find new ideas for your next pitch
Ask us about agency pricing
TRENDQuiet luxury+27% · 90dFIT PER CLIENT
Nordic fashion brandSTRONG FITLead the autumn campaign with timeless staples. Brief the 3 creators already driving it.
Furniture retailerGOOD FITBorrow the aesthetic for interior content, not the product claims.
Energy drink brandLOW FITSkip this one. The audience and pillars don't match. Watch Scandi grunge instead.
NORDIC POSTS ANALYSED · EVERY DAY

You had a hunch. Now you can check it against 10 million posts.

NYXPersonal Health JourneysCandy Taste TestLumeneHeatless CurlsWeekly Sum-UpK-BeautySlime CraftingMaybellineNostalgia RecapNYXPersonal Health JourneysCandy Taste TestLumeneHeatless CurlsWeekly Sum-UpK-BeautySlime CraftingMaybellineNostalgia Recap
Sleek Edges, Softened FinishesFrozen CandySmutti SkinGlossy Lip RoutinesPerfume of the DayPolitical CommentaryRelationship HumorStress ReliefDjusieSleek Edges, Softened FinishesFrozen CandySmutti SkinGlossy Lip RoutinesPerfume of the DayPolitical CommentaryRelationship HumorStress ReliefDjusie
Same question. Two answers

Less guessing. More proof.

ASK BOTH
What's happening with snack plates in the Nordics?
Classic chatbotGUESSES
A snack plate is a plate with small portions of different snacks, like cheese, fruit, crackers and vegetables. It is popular on social media and is often linked to “girl dinner” and easy meals.
0 SOURCES · TRAINING CUTOFF
No numbers
No creators
Nothing to brief from
TRNDSETPROVES
ANALYSING SOURCES
HOW WE READ THE QUESTION
We looked at Nordic food and lifestyle creators over the last 30 days: how snack plates are styled, what goes on them, and which formats get the most engagement.
DIRECT ANSWER
Snack plates are no longer leftovers on a plate. They're styled plates that mix luxury and everyday food, like Swedish löjrom with potato chips. TikTok leads by far: 2,960 engagements per post, against 149 on Instagram. Brief the look, not just the food.
NUMBERS BEHIND IT
TOTAL POSTS
100
AVG ENGAGEMENT
1.6K
TOTAL VIEWS
1.5M
ENGAGEMENT PER POST
Engagement per post over the last 30 days.
TikTokExplore in feedInstagramExplore in feed
1/95/99/913/917/921/925/9
IDENTIFIED CREATORS
T
@tessgustafssson
Snacksbricka and girl dinner
962 likes · 14K views
Explore in feed
A
@anelouisereimer
Weekend hosting boards
1.8K likes · 46 comments
Explore in feed
E
@elisahilden
“Iltavillit ja snack plate”
1.5K likes · 25K views
Explore in feed
WHAT DRIVES THE CONVERSATION
Luxury meets comfortTIKTOK
Creators mix fancy food like löjrom with chipsExplore in feed. It feels like luxury at home, but it's still easy and cheap to copy.
Seasonal stylingINSTAGRAM
Creators add dahlias, candles and autumn texturesExplore in feed. The plate becomes lifestyle content, not just food.
Plates that start a conversation100 POSTS
Posts ask things like “rate my plate 1–10”Explore in feed. A simple snack turns into a discussion about taste.
DEEPER LAYER · WHY IT HAPPENS
Snack plates are a small way to look after yourself and make home feel nice. Rather than a formal dinner, people choose variety and something that looks good. It's close to girl dinner, but with a Nordic twist: “mys” (cosiness) and good ingredients like chark and artisan cheese matter more than speed. Even plates for one are shown as “hosting ideas”. Private moments become public content.
WHAT TO BRIEF
The löjrom pop: Pair salty chips with roe and crème fraîche. The high-low mix performs well.
The seasonal frame: Style the plate with seasonal flowers or candles to tap into mys and hosting.
The interactive plate: Ask followers to rate the plate. It brings more comments and reach.
SET UP YOUR AGENT
Want to see the posts behind this answer?Want to find creators who are especially active in this area?Want to compare how this performs across platforms?
Would your current answer hold up in a brief?CLASSICCHATBOTTRNDSET
Watches the video, listens to the audio, reads the captions
Real numbers for volume, engagement and reach
Creators, media, brands and civil society in the Nordics
Every number links to the post it came from
How it works

From “I think” to
“we know” in seconds

01

Question

Ask the way you'd ask a colleague. No search codes.

Which aesthetics are trending among beauty creators?

Ask again
02

Insight

A clear answer with charts, in seconds.

Scandi grunge+74%
Clean girl−18%
Beauty · DK · 30d
03

Evidence

Check every claim against the posts behind it.

TikTok312K
Instagram88K
400 posts behind the number
04Next

Exploration

Save the topic to your feed, or let the agent keep an eye on it.

SET UP YOUR AGENT
What we cover

Nordic social listening: every side of the conversation in one place

01

Creators & Culture

The trends, formats and smaller creators that shape what comes next.

#cleantokPOV-format
02

Brands & Competitors

How campaigns and launches land, and how people react.

share of voicelaunch
03

Media & Journalism

Which news stories people actually talk about on social.

news flowdebate
04

Civil society & Politics

The debates, causes and voices that can affect your brand.

causesNGO

Social media analytics pricing: pick the plan that fits

Every plan includes the Insights Assistant, the Agent and the cross-platform feed.

Save 20%
SWIPE TO COMPARE PLANS →
Essential
€ 199
Billed yearly
€ 249 /mo · excl. VAT
Start 3-day free trial
3 days free · cancel anytime
For individual creators and small teams.
Most popular
Professional
€ 360
Billed yearly
€ 450 /mo · excl. VAT
Start 3-day free trial
3 days free · cancel anytime
For growing marketing teams.
Enterprise
Custom
On request
Talk to an advisor
For larger brands and organisations.
Agency
Custom
On request
Talk to an advisor
For agencies working with several clients.
Users124+4+
Insights Assistant
Automatic Agent
Cross-platform feed
Analytics Leaderboard*
Creator Catalog*Not included
OnboardingNot included
Connect your own tools (MCP)*Not included
Live supportNot includedNot included
Client controlNot includedNot includedNot included
* = coming soon
In testing · landing soon

What we’re building next

Analytics Leaderboard

Soon

See who's growing fastest, ranked by engagement, likes, comments and shares.

GrowthEngagementReach
1SO@sonnedrengen+41.2%
2YL@ylitalopia+33.8%

Creator Catalog

Soon

Find the right creator by describing who you need. Then filter by market, language and size.

Nordic parenting creators, 3+ posts a week
Nano <10kMicro 10–50kMid 50–250k
MA
@maista.mua
🇫🇮 Finnish · Micro
5.4% ER

Your performance

Soon

Your follower growth, engagement, reach and best posts, per channel. Updated every day.

Followers
12.4K
ER
3.2%
Reach 30d
128K
Engagement per channel
Instagram2.3%
TikTok4.6%

Your creators

Soon

All your creator collaborations in one view. Add your campaign hashtags, and we count the creators’ posts for you.

Autumn Glow Launch#glowup2 posts
GU
@gundersenvictoria
TikTok · 20.8K followers
1 on-campaign
Likes
2.2K
Views
20.4K
Shares
92

Competitor benchmark

Soon

See your profile next to the competitors you want to beat: followers, growth and engagement rate.

ProfileFollowersGrowthER
NONordic GlowYOU12.4K+2.9%3.2%
REClear Skin CPHBEST61.0K+1.1%3.2%
GLGlow Studio55.1K+0.8%2.9%
NONorr SkincareBEST39.4K+3.4%5.1%

Nordic social media trend analysis and social listening

TRNDSET is a social media research platform for marketing teams, social media managers and agencies in the Nordics. We analyse millions of public posts from creators, brands and media on TikTok, Instagram and YouTube, in Danish, Norwegian, Swedish, Finnish and English. And we look at the video, audio and visuals themselves, not just the caption.

Ask a question in plain language and you get an answer with sources: which trends are rising or fading, who drives them, how a competitor's launch landed, and what your audience engages with. Every number links to the posts behind it. So it holds up in a brief, a pitch or a board meeting.

Use TRNDSET for social listening, trend forecasting, creator and influencer research, competitor benchmarking and automated weekly trend reports across Denmark, Norway, Sweden and Finland.

FAQ

Questions worth asking before you sign up

Can't find your answer? Book fifteen minutes with one of us.

Social listening means following what people, creators, brands and media share on social platforms, and using it to make better decisions. We do it for the Nordic markets. We look at the posts themselves: video, audio, captions and visuals. So you see which trends are rising or fading, and why.

Answers in seconds. Reports every week. Sources every time.

Ask millions of real Nordic posts what's going on. You get facts and sources, not a guess.

These are the people you'll meet in your demo
Alice, Senior Advisor
Alice
Senior Advisor
Therése Hategan, CCO
Therése
CCO
Lars Damgaard Nielsen, CEO
Lars
CEO